Digital Marketing Average Salaries in India 2021

Online platforms have become an effective place for marketing platforms, advertising, and branding. If you are willing to do a job in this industry, you will both get challenges and creativity. As per the latest update of 2021, we are now discussing India’s latest digital marketing salaries.

1. Digital Marketing Manager

Compared to other industries, digital marketing managers get the highest remuneration in digital marketing agencies, Internet companies, and IT firms. A strong level of knowledge and experience is required in this field. Digital Marketing Manager should be professional at managing several functions online, including Email Promotions, Content Marketing, SEO, PPC, and SEM. 

Average Salary

The overall average salary is Rs. 8,09,777 for a Digital Marketing Manager in India. 4 to 8 years of experience candidates can get this amount. Furthermore, factors like digital marketing certification, industry, residence city, and qualification play a significant role in salary decisions. The Digital Marketing Manager’s salary ranges between 4,00,000 - 18,00,000 per year. 

2. Pay Per Click Analyst

Pay Per Click Analyst (PPC), also known as SEM analysts, are the most demanded online marketing job. The person who can illustrate the capability to obtain profits greater or equal to the investment is hired quickly in the company. This happens because the company needs a good knowledge of creating campaigns and the mindset behind consumers’ clicks to get a job efficiently with a handsome salary.

A PPC Analyst should have vital analytical and technical skills and manage Ad campaigns like Bing, Search, and other networks on Google. PPC analyst also manages advertising campaigns on Quora, Linkedin, Facebook, and other social media platforms. Along with the given skills, the individual must know analytics tools such as Google Analytics or some other reporting tools.

Average Salary

The overall average salary of a PPC Executive or Analyst in India is around Rs. 2,50,000. Candidates who have only a 1-year range of experience or freshers who know PPC well will get this salary. As the experience of a PPC Analyst grows, the salary can increase up to Rs. 6,00,000. 

3. SEO Specialist

SEO is used for gaining high traffic on the website. For an SEO specialist job, you need to know the SEO tools such as Search Console, Google Analytics, SEMrush, and many more. The salaries of SEO specialists mainly depend on knowledge and experience in this field. In the beginning, you will get an average salary, but the salary will rise as your experience will rise. SEO Analysts should be professional in Technical SEO and have good knowledge of Ranking Algorithms. You have to compile with the search engine guidelines and identify the most suitable keyword for creating good content. 

Average Salary

As a fresher in India, you will get approx Rs. 2,20,000 but this is just the starting for 1 to 2 years of experienced person it will rise after you become experienced in this job. In cities such as Pune, Bangalore, or Mumbai, SEO interns will get 15,000 Rs. Per month. As your knowledge and skills rise, & you will get the Manager level, your salary will rise to Rs. 8,00,000. The professionals who have extraordinary growth are getting salaries of more than 15,00,000. 

4. Social Media Marketing

The social media platform is used for interacting between friends, relatives, or others. Therefore, before creating an a6pp or a website, make your presence on social media. The organizations are hiring social media marketers to drive the traffic on their pages. If you are an expert on this platform, then take advantage of your skill. Various tools of SMM are also required in social media marketing, such as Buzzsumo, Buffer, Hootsuite, etc. You will get a salary according to the output you will generate. Social media marketers directly interact with the customers or users, so you need to be very passionate, worthwhile, and have a good sense of humor. In this field, experience does not matter; your career growth is in your hand, only how well you can perform in this job. 

For reaching the target audience, the social media manager must have engaging and relevant content and can design, create, and execute different campaigns on social media like Facebook, Twitter, Instagram, etc. The job requires attractiveness in dialogues and answer queries whenever needed.

Average Salary

In comparison with PPC Analyst, in most of the cases salary of social media managers is high. An individual who has 0 to 3 years of experience will get Rs. 1,50,000 to 3,50,000 in India. At the manager position, you will get approx 5,00,000 Rs. The average salary is around 5,60,000 for a social media executive in India, and the highest getting salary is Rs. 10,00,000. 

5. Content Marketing

You will get every type of content on the internet like an email newsletter, graphics, visuals, podcasts, videos, blog posts, and copywriting. A content marketing executive must see these types of content that can specialize in leading customers by his leadership skills and expertise. A Content Manager should achieve business targets by creating, improve and promote the content. The main objective of a content manager is to raise web traffic, uplift brand awareness, & increase conversion goals. Candidates are mainly responsible for blogs, website content, copy, and communication of the business. For increasing web traffic, you have to manage content administration to online platforms & social media channels.

Average Salary

In comparison with SEO executives, content managers salary get a higher salary. Content managers play two roles in one job, like creating content and promoting it also. If you have an experience of 0 to 3 years, you will get approx 2,00,000 to 4,00,000 Rs. in India. The highest-paid salary in India for content managers is approximately 5,00,000 in the manager position. A decent pay scale of a content manager is around 6,00,000 Rs, and the top one gets nearly 10,00,000 Rs.